Over the past few years, the visibility of Clickbait Headlines has exploded. This statement is partly true and partly false: Clickbait Headline has been always around, it’s only since the rise of digital media the spread of Clickbatty Headlines has grabbed readers as well as the researcher’s attention.
Above is an example of a Clickbait Headline with only one intention, getting readers to click. But the problem here is that it fails to do the magic. Read on you will find out what is missing.
Misleading Headlines may be catchy, attention-grabbing but it doesn’t deliver the promised result; a copy…
John Caples, one of the pioneered copywriters once said,
One of the famous print ad headlines he wrote,
“They laughed when I sat down at the piano.
But when I started to play! ”
The importance of the headline is well emphasized by well-known marketers around the industry.