Clickbait Headlines can be elusive, learn how to write powerful and decisive clickbait headlines that serve the purpose of copy be read.

Over the past few years, the visibility of Clickbait Headlines has exploded. This statement is partly true and partly false: Clickbait Headline has been always around, it’s only since the rise of digital media the spread of Clickbatty Headlines has grabbed readers as well as the researcher’s attention.

Above is an example of a Clickbait Headline with only one intention, getting readers to click. But the problem here is that it fails to do the magic. Read on you will find out what is missing.

Misleading Headlines may be catchy, attention-grabbing but it doesn’t deliver the promised result; a copy…


Definition: — A headline amount, number, or rate is the most important one or the one that people notice most. (Ref: Cambridge Dictionary)

John Caples, one of the pioneered copywriters once said,

If the headline is poor, the copy will not be read. And copy that is not read does not sell good.”

One of the famous print ad headlines he wrote,

“They laughed when I sat down at the piano.

But when I started to play! ”

The importance of the headline is well emphasized by well-known marketers around the industry.

Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your one dollar.” David Ogilvy

Prosenjeet Deb

Copywriter | Social Media Strategist | Business Development | Consultant | Community Evangelist | …………………………. LinkdeIn -linkedin.com/in/prosenjeetdeb

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store